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Googles new user tracking cookie, is it a step too far?

Now hopefully anyone reading this will have read the numerous reminders to update there privacy policies if they are wanting to take part in the new way to get better targeted ads. For those still unsure what it is well basically every time someone goes on a site through google or to a google ad serving site, it will create a cookie, and build up statistics of what types of sites a particular user will go to. That way they can ensure relevant ads are served to a particular user and not to a niche.

So my question is this, how comfortable do you feel knowing that they have data on sites your visiting and actually analysing them not in a large scale but you individually? Does this make you concerned. To some its no new thing since data such as this has been available to them in one way or another for a very long time. Basically this is a more efficient means.

Is it okay to do it?


No I'm not so sure it is, to me it feels too much of an invasion of privacy, the Internet is far to unregulated and how do we know the data will remain secure. Police don't even need to get a search warrant to search your personal browsing habits before looking, which yes in some instances the benefits out weigh the invasion. However one of the most basic human rights the right to a private life is infringed by all this data collection and this new scheme is no better.

What about from a publishers point of view?


Yes from a publishers point of view it could be a very good thing. No more ad targeting (i wish), a much simpler ride. Not necessarily though, some people will visit a site on a subject they had no need to before, say they are looking for debt advice but also look at a lot of car sites, bets are serving car ads isn't the best way to target. I believe self targeting is the way forward.

Will i get lower paid ads if i don't take part?


There is no evidence that it will affect your ad prices, however logic tells you some advertisers may only want to be served in that manner so you might lose out in that way. That's not a guarantee just my opinion on the matter.

So should i opt out? Its up to you, i personally have opted out but that's not to say you should!

The end of video units!!!!

Just a small update for those unaware, video units by Google AdSense will be terminated at the end of the month.

This isn't such a bad thing since half Google's customers couldn't take advantage of them anyway. Me included! I wonder if they are just trying to consolidate on the more successful products or will be launching some new innovation in the next 6 months.

I having a feeling with all the hype surrounding Microsoft's answer to AdSense, its more likely to be the latter so i will try and see if i can find some gossip and will post as soon as i hear more!

Low paying advertisers, do you block them or not?

Should PSA's be blocked?

In my opinion public service ads should be blocked, partly because, to me there is nothing worse than getting clicks on an ad you make no money out of.

Generally though surely it doesn't matter all that much, since if there are no ads to serve then you wont make anything anyway?

No not necessarily, firstly just because some PSA's are being served doesn't mean that they are all going to be PSA's. If you have 3 paying ads mxed up in a ton of PSA's, it will decrease its visibility, and therefore decrease the chance of a click on a paying ad. Blocking PSA's will increase the chance of the paying adverts being seen.

Should i block low paying adverts?

No in my view it is not essential to block them, you can certainly optimise by using your own judgement on the best ads to have on your site and prices you wont accept. Remember though some niches will serve higher priced adverts than others, if your niche isn't right you will be serving ads that pay very little.

What should i consider if i am going to filter out low paying ads?

  • Don't block too many, little money is better than serving no ads at all.
  • Block ones that are irrelevant or poorly focused to your niche.
  • If you have a high CTR but low traffic consider blocking low paying CPM ads
  • likewise if you have high traffic but low CTR block low paying contextual ads.
  • CTR is increased with better targeted ads. So don't just try to get irrelevant high paying ads since they are unlikely to get clicks. For example a debt insolvency blog serving holiday ads wont get any clicks, but a one serving debt advice and consolidation loans will.
  • Do your research as to what are the lowest paying adverts.
  • Quality of ads is far better than quantity. Good targeted ads less likely to stand out amongst irrelevant ones.
  • CPM ads pay less or sometimes nothing per click. Although some can still pay quite nicely per click.
  • Generally I'd advise blocking eBay but that's more a personal preference, eBay pays a lot less for ads than you might think.
  • Be careful when using some of AdSense competitors, many have poor targeting and serve CPM ads with $0.00 per click.

Is there any other way i can generate a higher CTR other than previously mentioned?

Yes there are a few, use a combo of link ads on top of your usual ads, generally by proxy these pay far less but can improve CTR by around 15%

Try getting rid of borders on your ads by blending them to your page background. This can be done through your ad setup and changing border to your sites page colour. Do the same with the background too.