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Low paying advertisers, do you block them or not?

Should PSA's be blocked?

In my opinion public service ads should be blocked, partly because, to me there is nothing worse than getting clicks on an ad you make no money out of.

Generally though surely it doesn't matter all that much, since if there are no ads to serve then you wont make anything anyway?

No not necessarily, firstly just because some PSA's are being served doesn't mean that they are all going to be PSA's. If you have 3 paying ads mxed up in a ton of PSA's, it will decrease its visibility, and therefore decrease the chance of a click on a paying ad. Blocking PSA's will increase the chance of the paying adverts being seen.

Should i block low paying adverts?

No in my view it is not essential to block them, you can certainly optimise by using your own judgement on the best ads to have on your site and prices you wont accept. Remember though some niches will serve higher priced adverts than others, if your niche isn't right you will be serving ads that pay very little.

What should i consider if i am going to filter out low paying ads?

  • Don't block too many, little money is better than serving no ads at all.
  • Block ones that are irrelevant or poorly focused to your niche.
  • If you have a high CTR but low traffic consider blocking low paying CPM ads
  • likewise if you have high traffic but low CTR block low paying contextual ads.
  • CTR is increased with better targeted ads. So don't just try to get irrelevant high paying ads since they are unlikely to get clicks. For example a debt insolvency blog serving holiday ads wont get any clicks, but a one serving debt advice and consolidation loans will.
  • Do your research as to what are the lowest paying adverts.
  • Quality of ads is far better than quantity. Good targeted ads less likely to stand out amongst irrelevant ones.
  • CPM ads pay less or sometimes nothing per click. Although some can still pay quite nicely per click.
  • Generally I'd advise blocking eBay but that's more a personal preference, eBay pays a lot less for ads than you might think.
  • Be careful when using some of AdSense competitors, many have poor targeting and serve CPM ads with $0.00 per click.

Is there any other way i can generate a higher CTR other than previously mentioned?

Yes there are a few, use a combo of link ads on top of your usual ads, generally by proxy these pay far less but can improve CTR by around 15%

Try getting rid of borders on your ads by blending them to your page background. This can be done through your ad setup and changing border to your sites page colour. Do the same with the background too.

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