BLOGGER TEMPLATES AND TWITTER BACKGROUNDS
Your Ad Here

Welcome new readers!!!


Just a quick hello to all, in this blog there is a variety of topics from SEO advice to articles on how to customise your blog or about PPC advertising!

Anyway feel free to leave a comment and i hope you find some things of use to you!

Enjoy

Regards Adam

How to get search engines to use post title instead of blog title when indexed.

Fed up of having your blog title show up in search results blocking valuable post key words?

Remember 70% of your site traffic comes from search engines and how the information is displayed is inportant in attracting visitors. The first rule is if the blog title is present in the search results it is effectively possibly preventing useful information which may attract a reader.

Secondly if your blog title is present on every post it counts as duplicate material and will undoubtably affect SEO big time.

So inevitably you will need to change them to improve your position in SERP's (Search Engine Results Page).

How do you do this, well i have found a great site that gives one hell of a simple hack to assist you. OK so here's the site ...

How to change title tags for your blog.

See isn't that simple....
This is an example on one of my templates.

Right now just a quick explanation, once you have copied the code pasted etc, view your blog and click on a post. Previously you would have had your blog name/title come up on the actual browser window, this now should be replaced with the blog post title right?

So this post should say on your browser window the post title not my sites name! If i hadn't the window would have had my blog title then the post title next.

This will be the same in search results as the search engines will now know to go directly to your post title and ignore the blog one.

Just a quick tip you can check what pages are indexed and how they are indexed by adding site: and then your web address, so for me for example site:pennylanecollectables.blogspot.com would give a list of all indexed pages for this site.

How to get lots more hits on blogs from search engines

Have you found when using Blogger you may not get as many hits as say a self hosted site?

Well the most common mistakes people use on blogger is firstly poorly worded titles or even missing titles.

Secondly people put intro's to the pages, ie the ones done via layout.

Right just a quick recap on the first one, you want more hits carefully plan your wording in the title because, 1) it is used as that posts URL and, 2) It pretty much is the first thing people will see when searching keywords.

So think carefully you need a good informative title of about 5-6 words long. These should be your primary keywords for that particular page, so make sure you use them at a natural frequency throughout your post. Don't stuff to many in for the sake of it. If it looks unnatural change it because search engine algorithms are not stupid.

Right and to the second point. Putting a description to go with your blog title is essentially a waste of time as it will feature in all search engine results for your pages and bump down vital information about that page which users will not see. Plus it does count as duplication and might affect page rank and SERP's.

The best way to avoid this is either don't bother with a description or add some robot text to make it a no-follow and thus it wont feature in the results.

I hope that helps.

Creating a web of blogs

If your using Blogger for AdSense why not think about developing multiple blogs. Often you will find with one well written blog you may get 100's of visits per day so it makes sense once you have a blog you are happy with and only need to update every now and then too start a second blog.

Often you will find your primary blog was on something you know a lot about, so really you do need to carry on that theme, however when considering what to blog try looking up subjects that have high interest but a low market saturation. For example i have one on Antiques which has very high interest but low competition except maybe E-Bay!

Once you have got your blog up and running, at least 10 posts, put AdSense on it and within a couple of months you should start to see a return on it.

Again once your happy with that start a new blog and repeat.

I am ultimately trying to have 10 well created blogs within a 1 year period.

Remember don't neglect your older blogs these should still get updated every now and then.

Blending link units

So what are link units, well they are just text adverts that if displayed right can boost your earnings by as much as 10 - 15%.

I have found the best way to display these adverts is to almost merge them into your normal ones, for example if you have a leader board advert place the long thin link advert above the leader board so it is tightly fitted against it then make sure the background and border colour blend to look like one big advert.

This seems to have a better CTR than using them as separate adverts, don't ask me why because i really would have thought it would be the other way around. Try for yourself and if anyone else has different experiences then let me know.

Does AdSense have the best targeted adverts?

This is a good question and to be honest has a very simple answer yes it does! Many of the other competitors dont have the sophistication in technology that google does, not to mention with the new Google tracking cookie, its ability to effectively target ads will be enchanced greatly. this is because it can serve ads on a user by user basis, serving adverts that are relevant to an individual rather than a niche. Please read my post on this matter for further information on how the tracking cookie works.

Another feature of AdSense is the use of meta tags inserted into the text so that words and phrases can be targeted. This gives a possibility of fully customising what ads you show. Off hand i vant remember what they are but can easily be found on AdSense help. As far as i am aware this feature is not available for any other of AdSesne's competitors.

The trouble with some of Googles competitors, is that the targeting is poor at best. Probably the worst of these at the moment is AdBrite. A good example is holidays being shown on a debt insolvency blog. Although there is no reason why you cant run it alongside AdSense. I think the best way to look at it is AdSense has a far more intelligent process and in many respects a brilliant method of serving relevant adverts.

Googles new user tracking cookie, is it a step too far?

Now hopefully anyone reading this will have read the numerous reminders to update there privacy policies if they are wanting to take part in the new way to get better targeted ads. For those still unsure what it is well basically every time someone goes on a site through google or to a google ad serving site, it will create a cookie, and build up statistics of what types of sites a particular user will go to. That way they can ensure relevant ads are served to a particular user and not to a niche.

So my question is this, how comfortable do you feel knowing that they have data on sites your visiting and actually analysing them not in a large scale but you individually? Does this make you concerned. To some its no new thing since data such as this has been available to them in one way or another for a very long time. Basically this is a more efficient means.

Is it okay to do it?


No I'm not so sure it is, to me it feels too much of an invasion of privacy, the Internet is far to unregulated and how do we know the data will remain secure. Police don't even need to get a search warrant to search your personal browsing habits before looking, which yes in some instances the benefits out weigh the invasion. However one of the most basic human rights the right to a private life is infringed by all this data collection and this new scheme is no better.

What about from a publishers point of view?


Yes from a publishers point of view it could be a very good thing. No more ad targeting (i wish), a much simpler ride. Not necessarily though, some people will visit a site on a subject they had no need to before, say they are looking for debt advice but also look at a lot of car sites, bets are serving car ads isn't the best way to target. I believe self targeting is the way forward.

Will i get lower paid ads if i don't take part?


There is no evidence that it will affect your ad prices, however logic tells you some advertisers may only want to be served in that manner so you might lose out in that way. That's not a guarantee just my opinion on the matter.

So should i opt out? Its up to you, i personally have opted out but that's not to say you should!